Improving Product Packaging with EPS Barcodes
July 25, 2024A Simplified Explanation of GS 1 US Barcodes for New Users
September 14, 2024Contents
GS1 US creates a common language that enables businesses and their trading partners to identify, capture, and share trusted data, linking physical and digital supply chains. It’s best known as the recognized source for UPC barcodes and is a not-for-profit, global data standards organization that helps companies improve their production networks.
As a member of the GS1 global organization, GS1 US has been at the forefront of standardization for over 45 years. It all began in 1973 when the grocery industry adopted the U.P.C. barcode to boost speed and efficiency at retail checkouts. Today, GS1 US serves more than 300,000 members across 25 industries, including apparel, general merchandise, grocery retail, food service, and healthcare.
Obtaining a GS1 US Certificate
Retailers and online marketplaces often require the GS1 US certificate to verify the uniqueness and proper assignment of GTINs (UPC barcodes) to a brand. This process aims to prevent counterfeit products and ensure consistent and accurate product information.
A certificate shows compliance with standards globally recognized by the GS1 system. Also, it allows business growth into new markets, as a certificate affirms international companies and retailers that a company’s products meet global standards.
Getting a GS1 US certificate starts with a GS1 Company Prefix through the following process:
1. Register with GS1 US: Companies should apply for a GS1 Company Prefix on the GS1 US website. The cost varies based on the number of GTINs required.
2. Receive the GS1 US Certificate: Upon licensing the prefix, GS1 US issues a certificate that validates the company’s authorization to use the assigned prefix. This certificate can be downloaded from the company’s GS1 US account.
Advantages of Utilizing GS1 US Standards
By implementing GS1 standards, companies can enjoy many benefits:
– Accurate Product Identification: GS1 standards offer a unique system to identify products, locations, and assets, reducing errors and enhancing data accuracy.
-Information Exchange: GS1 US Standards enable quick and accurate sharing of product information throughout the supply network.
– Consumer Confidence: GS1 standards support companies with accurate product identification and build trust among consumers.
Common Mistakes When Applying for a GS1 US Certificate
Here are some common errors to avoid when applying for a GS1 US certificate.
- Not Using an Official GS1 Prefix: Some companies mistakenly purchase cheaper UPCs from third-party resellers that do not provide a unique GS1 Company Prefix. These UPCs may not be accepted by major retailers like Amazon or Walmart, which require authentic GTINs licensed directly from GS1.
- Failing to Renew the Prefix License: A GS1 Company Prefix license must be renewed periodically. Businesses sometimes neglect license renewal, leading to expired certificates that can cause disruptions.
- Incorrect Product Information: Inaccurately recording product details when creating GTINs can cause inconsistent or duplicated barcodes. Ensure all product data is accurate and consistent with GS1 standards to avoid confusion or penalties.
- Ignoring Changes in Requirements: Retailers and marketplaces may update their requirements for product identification. Failing to stay informed about these changes can result in non-compliance and impact the ability to sell on specific platforms.
- Not Keeping a Copy of the Certificate: Always keep a digital copy of the GS1 US certificate. Some retailers and marketplaces may ask to see this certificate as proof of compliance.
Major Retailers Requiring GTINs for Product Listings
Industry giants like Amazon and Walmart have strict guidelines mandating sellers to use GS1 GTINs to sell on their platforms. Amazon requires that all sellers provide GS1-registered GTINs for each product they list, and if a seller uses GTINs that are not licensed directly from GS1, Amazon may suppress the listing or even remove it from the marketplace. Similarly, Walmart uses GTINs to verify the authenticity of products.
A GS1 US certificate is essential for businesses looking to comply with global standards and sell on major platforms like Amazon and Walmart. By obtaining and correctly using GS1 GTINs, companies can enhance supply chain efficiency, ensure product authenticity, and build consumer trust. Start today to secure your place in a competitive marketplace and expand your reach to new customers worldwide.
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